Elevating the style quotient for young fashionistas, Junior Killer – India’s latest high street kids fashion brand from the house of Kewal Kiran Clothing was launched in Mumbai on Wednesday. 

This new brand is set to redefine the fashion landscape by offering end-to-end wardrobe needs of young boys of ages 4 to 16, with thoughtfully-crafted designs.  

Junior Killer offers a wide range of options to cater to diverse tastes of young fashion enthusiasts. The launch of Junior Killer was marked by a spectacular fashion show that showcased the brand’s inaugural collection in the presence of actress Bipasha Basu and actor Karan Singh Grover, along with unveiling of its TVC shot in Amsterdam.  

Junior Killer’s debut collection has been meticulously crafted to meet the unique needs and preferences of today’s discerning young boys.  

With an extensive range of clothing options, Junior Killer has uniquely-crafted categories of clothing for boys – casual, sports and classic. From denims to T-shirts, shirts and co-ords, the collection caters to various occasions and styles, ensuring that every young boy can express his individuality. From casual wear to occasion wear, Junior Killer offers an array of options that seamlessly blend style and comfort. 

Speaking about the launch, Hemant Jain, the joint managing director of Kewal Kiran Clothing, said: “We are thrilled to introduce Junior Killer, a brand that embodies the spirit of today’s young boys. We have carefully curated this collection to not only reflect their unique style but also empower them to make a mark in the world while staying true to their roots. Our aim is to provide fashionable options for young boys who value both style and substance.” 

Kewal Kiran Clothing is a 40-plus-year legacy company in the Indian retail and fashion industry. Started in the 1980, by brothers Kewalchand Pukhraj Jain and Hemant Pukhraj Jain as an apparel manufacturing business with focus on denim, the company today has transformed into a celebrated and sought after home-grown fashion and lifestyle brand company. Today, Kewal Kiran has a wide range of offers from jeans, T-shirts, shirts, shorts, jackets, blazers and winterwear, among others, the company has said in a media release.