India Business Journal - Amazon forays into ed-tech sector

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Amazon forays into ed-tech sector

IBJ Bureau
Jan 27, 2021

Amazon has forayed into online education segment in India. Amazon India is currently running a test-preparation platform called Amazon Academy, focused on preparing for IIT-JEE engineering entrance exams for students of classes 11 and 12. According to its website, JEE Ready has rebranded itself as Amazon Academy. It is not clear whether this is a startup Amazon acquired or is previously owned. Amazon Academy is in beta mode, which means that it has still not been formally launched to all consumers. Amazon Academy runs test series for students and is primarily meant to supplement their existing classes.