India Business Journal - Hero MotoCorp on product launch spree

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Hero MotoCorp on product launch spree

IBJ Bureau
Jan 27, 2021

Hero MotoCorp, the country’s largest motorcycle company, will be introducing over 10 products – including variants, refreshes and upgrades – every year in the next five years. In this timeframe, the company will aim to further consolidate its leadership position, expand its global footprint and work on innovative product concepts, the two-wheeler company has said. Hero MotoCorp has added that it has also a steep growth target for its markets outside India. The two-wheeler manufacturer has said that it will continue to grow its operations in these markets and also enter key new global markets.