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Uttar Pradesh government sets up dedicated country desks to attract FDI

Three dedicated country desks have been established at Invest UP, the investment promotion and facilitation agency of the UP government, to facilitate foreign direct investments (FDI). These helpdesks have been set up under the directive of the State’s chief Secretary and Infrastructure and Industrial Development Commissioner. The helpdesks are designed to offer tailored support and streamline the investment process for companies from different countries.
The UP government had announced a dedicated Fortune Global 500 and Fortune India 500 Companies’ Investment Promotion Policy, 2023, to attract substantial FDI from Fortune 500 and Fortune Global 500 companies. The policy aims to position Uttar Pradesh as a preferred investment destination for major global corporations. Invest UP has been nominated as the nodal agency for the implementation and promotion of this policy.
These country desks have been established to provide comprehensive facilitation of interested investors and include America+ desk (USA and Canada) with Infrastructure and Industrial Development Department Principal Secretary Anil Kumar Sagar as the Country Lead; Europe+ desk (UK, Netherlands, Germany, France, Spain and Switzerland) with Industrial Development Secretary and Invest UP Chief Executive Officer Abhishek Prakash as the Country Lead; and Japan+ desk (Japan and South Korea) with Additional Chief Executive Officer of Invest UP as the Country Lead.
Additionally, coordinating officers and consultants, along with Udyami Mitra, have been assigned to each of the three country desks with their functions and responsibilities clearly defined.
Each helpdesk will have specific roles and responsibilities to ensure efficient handling of enquiries and investment processes. Country leads will oversee the overall functioning of the helpdesk, maintain high-level communication with potential investors and ensure alignment with State policies.
“The establishment of these country-specific desks reflects our commitment to creating an investor-friendly environment in the State. We aim to leverage the expertise of our dedicated teams to attract significant foreign investments, which will, in turn, catalyse industrial development and economic prosperity in Uttar Pradesh,” UP Chief Secretary Manoj Kumar Singh has said.

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