WORLD
OpenAI unveils SearchGPT, an AI-powered search engine, to rival Google
- IBJ Bureau
- Jul 27, 2024
OpenAI is venturing into a territory long dominated by Google with the selective launch of SearchGPT, an artificial intelligence (AI)-powered search engine with real-time access to information from the internet.
The move also places the AI giant in competition with its largest backer Microsoft’s Bing search and emerging services such as Perplexity – a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant Nvidia.
OpenAI has said that it has opened sign-ups for the new tool, which is currently in the prototype stage and is being tested with a small group of users and publishers. The company plans to integrate the best features from the search tool into ChatGPT in the future.
“AI-powered search tools from OpenAI and Perplexity re-affirm search as a content engagement model but pressure Google to be better at its own game,” Canaccord Genuity analyst Kingsley Crane has said.
Google dominates the search engine market with a 91.1 per cent share as of June, according to web analytics firm Statcounter.
SearchGPT will provide summarised search results with source links in response to user queries, OpenAI has said in a blog post. Users will also be able to ask follow-up questions and receive contextual responses.
The company will give publishers access to tools for managing how their content appears in SearchGPT results. News Corp (NWSA.O), opens new tab and The Atlantic are publishing partners for SearchGPT.
Report By
View Reporter News