HOT SEAT

HOT SEAT - Food For Thought - Jawairia Merchant, Co-Founder, Thai Naam

Jawairia Merchant is living her childhood passion of cooking. The young entrepreneur has also made a successful career of her culinary skills by opening Thai Naam, a Thai restaurant, in Mumbai in 2020. Her culinary journey began in childhood, experimenting with simple dishes and participating in cooking competitions. Thai Naam embodies not only Ms Merchant’s vision but also that of her father, Anis Merchant, whom she looks up to with great inspiration. In an engrossing conversation with Sharmila Chand, Ms Merchant shares interesting details of her personal and professional lives.

 

How do you define yourself?

A calm and composed person, who is also highly goal-oriented, and inclined towards helping others

 

What is your philosophy of life?

Give back as much as possible, and cherish life’s finer moments, as simplicity often holds the most value.

 

What is your philosophy of work?

Focusing on one task at a time for optimal results; adopting a swift approach to problem-solving; continuous learning; and staying updated

 

Which business leader do you admire the most?

I truly admire my father, Anis Merchant. His visionary approach to work has transformed his business over the past 12 years, making him my ultimate inspiration and guide.

 

Who inspires you?

My father and additionally, Michelle Obama for her advocacy in helping women balance career and family life, educating girls and fighting for equal rights

 

How do you manage work-life balance?

I prioritise spending time with loved ones. I take breaks when needed for maintaining productivity and mental well-being.

 

How do you de-stress?

Reading a good book or series; playing Sequence with my sisters; watching movies or shows; and enjoying long drives

 

Your mantra for success...

Show up persistently, embrace change, and keep evolving. Never settle in one place; and always strive for progress.

 

What is your dream?

My dream is to elevate Thai Naam into one of Mumbai’s finest restaurants and expand it to multiple locations. Additionally, I aspire to open a countryside cafe outside India upon retiring.

 

Where do you see yourself in ten years?

I envision myself passionately growing Thai Naam, potentially expanding to multiple restaurants and achieving recognition like Forbes 30 Under 30. I also hope to support aspiring women entrepreneurs, possibly by initiating programmes that nurture young women’s dreams.

 

What lessons have you learnt as an entrepreneur?

Avoid overconfidence, prioritise teamwork with open communication, and delegate tasks effectively.

 

Your message to upcoming women entrepreneurs and professionals...

I advise against imitation and emphasise the importance of trusting in your unique ideas and products. 

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