HOT SEAT
HOT SEAT - Marketing Maven - Sudha Maheshwari, Founder & MD, Wordswork
- Sharmila Chand
- Oct 06, 2024
Sudha Maheshwari is a stickler for processes. The
spirited founder and managing director of Wordswork firmly believes that proper
implementation of processes will inevitably lead to successful outcomes. And
her brand advocacy and marketing company stands testimony to her conviction in
the past 15 years. Completing her BA in economics from University of Mumbai, Ms
Maheshwari earned an MBA in marketing with distinction from University of
Warwick’s Warwick Business School. She also did her MSc in economics from
University of Warwick before taking up a career in marketing and consultancy.
Her distinguished corporate career includes stints with Philip Morris
International, Deloitte and Citibank India, among others. As head of communications
and advocacy of Xperiential Learning Systems, she had played a pivotal role in
the branding exercise of the Heritage Group of Schools. The Wordswork chief
spells out her personal and professional lives in an engaging interaction with Sharmila Chand.
How do
you define yourself?
An honest, passionate and driven individual,
committed to making the most of every opportunity
What is
your philosophy of life?
Embrace every moment, and do not leave any stone
unturned.
What is
your management mantra?
Cultivate trust, respect and belief in everyone I
work with
A
business leader you admire the most...
Elon Musk for his visionary approach and fearless
ambition
Your
source of inspiration...
My father, Sarthak Behuria; his people-first
approach has been a cornerstone of his success in nearly two decades of
leadership at some of the country’s largest companies.
What do
you enjoy the most in life, generally?
I am passionate about travel and make it a point to
take two to three short vacations each year to recharge myself.
How do
you de-stress?
Spending time with my two daughters by playing with
them, hearing about their day or watching a movie together always rejuvenates
me.
Your mantra for success...
My mantra
for success is processes, processes, processes. In our hybrid agency, it is the
meticulous implementation of our processes that ensures consistent excellence
in both output and service delivery.
Ten
years from now, where do we see you?
Ten years from now, I envision myself continuing at
the helm of Wordswork, but in a different capacity. By then, I would like to be
leading from behind, serving more as a mentor. My goal is for the next
generation of leadership to have fully stepped into roles that allow them to
take the reins, ensuring that Wordswork continues to deliver excellence in
every aspect, every day.
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