HOT SEAT

HOT SEAT - Marketing Maven - Sudha Maheshwari, Founder & MD, Wordswork

Sudha Maheshwari is a stickler for processes. The spirited founder and managing director of Wordswork firmly believes that proper implementation of processes will inevitably lead to successful outcomes. And her brand advocacy and marketing company stands testimony to her conviction in the past 15 years. Completing her BA in economics from University of Mumbai, Ms Maheshwari earned an MBA in marketing with distinction from University of Warwick’s Warwick Business School. She also did her MSc in economics from University of Warwick before taking up a career in marketing and consultancy. Her distinguished corporate career includes stints with Philip Morris International, Deloitte and Citibank India, among others. As head of communications and advocacy of Xperiential Learning Systems, she had played a pivotal role in the branding exercise of the Heritage Group of Schools. The Wordswork chief spells out her personal and professional lives in an engaging interaction with Sharmila Chand.

 

How do you define yourself?

An honest, passionate and driven individual, committed to making the most of every opportunity

 

What is your philosophy of life?

Embrace every moment, and do not leave any stone unturned.

 

What is your management mantra?

Cultivate trust, respect and belief in everyone I work with

 

A business leader you admire the most...

Elon Musk for his visionary approach and fearless ambition

 

Your source of inspiration...

My father, Sarthak Behuria; his people-first approach has been a cornerstone of his success in nearly two decades of leadership at some of the country’s largest companies.

 

What do you enjoy the most in life, generally?

I am passionate about travel and make it a point to take two to three short vacations each year to recharge myself.

 

How do you de-stress?

Spending time with my two daughters by playing with them, hearing about their day or watching a movie together always rejuvenates me.

 

Your mantra for success...

My mantra for success is processes, processes, processes. In our hybrid agency, it is the meticulous implementation of our processes that ensures consistent excellence in both output and service delivery.

 

Ten years from now, where do we see you?

Ten years from now, I envision myself continuing at the helm of Wordswork, but in a different capacity. By then, I would like to be leading from behind, serving more as a mentor. My goal is for the next generation of leadership to have fully stepped into roles that allow them to take the reins, ensuring that Wordswork continues to deliver excellence in every aspect, every day. 

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