MANAGEMENT MANTRA
MANAGEMENT MANTRA - “Focus On Normal Profits, Not Super Profits” - Ravichandran Venkataraman, Founder, Alive Consulting
- IBJ Bureau
- Dec 07, 2024
Ravichandran Venkataraman wears many hats. He is the
founder of Alive Consulting, a leading firm that specialises in leadership
training, mentoring and coaching. He has had a distinguished career spanning over
35 years in banking, consulting, shared services and education. Renowned for
his philanthropic endeavours, Mr Venkataraman has been steering eVidyaloka, a
non-profit institution dedicated to providing high-quality education to
millions of children in rural India. Sharmila Chand meets up with Mr
Venkataraman and is amazed by the sheer breadth of his activities.
Your
five management mantras
·
Effective use of silence: This will help when the full story is not known;
when you are angry; when emotions run very high; if you can save a relationship;
and when you want to listen intently.
·
Observe
carefully.
·
Show empathy.
·
Be resilient.
·
Keep a very
positive attitude, and support others to do so too.
The
turning point in your career
In 1990, I moved from a business finance role to a sales
role. I wanted a sales role, and I was lucky enough to get a break in a bank.
This role changed my career and my life forever.
A game that
helps your career
I play the guitar. The biggest skill I have got out
of guitaring is the ability to connect complex dots across different aspects in
any given situation. There are only seven notes in music, but there are
millions of songs. This is possible only because composers are gifted enough to
combine notes in unique ways. For me, I am able to improvise, sing one line in
multiple ways to meet different moods or to interpret that line in many
different ways. This helps you see multiple points of view in real life.
Secret
of your success
There is no one secret ingredient but rather a
cocktail of many. The quantity that you mix depends on the situation. These
ingredients include customer focus, hard work, grit, courage, resilience, communication,
relationships, confidence, empowering and supporting the team, listening, emotional
intelligence, risk-taking, learning, being calm under pressure, rewarding and recognising,
speaking from the heart and, above all, acknowledging mistakes and living down
those mistakes. The secret is to figure out the situation and know which ones
of the above are required for the situation and how much of each to mix in that
situation.
Your
philosophy of work
Make dealing with your organisation the most
convenient and delightful experience in the world for all customers, employees
and stakeholders.
A
person you admire
There are many that I draw inspiration from. Whether
it is a very young person who studied in a government school where we gave free
education and has now completed a degree, taken up a job and come forward to
support a child’s education in a village by donating to our NGO, or Bob Shultz,
a leader at Hewlett-Packard where I worked. Bob has been a mentor for decades.
It is his simplicity and the sheer ability to foresee how the market moves in
the shared services (BPO, KPO, ITO and GCC) industry that keep inspiring me.
Best
advice you got
One that stands out is from my dad who told me and
taught me by example to live with 10 months of my earnings and to donate the remaining
two months to a cause that is dear to me. I have been doing this for most of my
life.
Your
journey so far
Absolutely wonderful, and I know that this Cosmos
(read as God) has been amazingly kind to me in all ways. The destination does not
matter so long as you enjoy the journey and you have the right companions and
companionships and you are a great companion.
Your
favourite movies
The best movie that I have liked is a Tamil movie, Mudhal Mariyaadhai (loosely translated
as First Honour). It is the story of a village head (a man in his late 50s or
early 60s) experiencing true love from a young boat woman who comes to live in
that village. His journey is like going from a house (where he lives with his
wife who does not like him and sees him as a failure) to a home (which is where
this boat woman lives). The sheer presence – how he feels in the boat woman’s
presence and how she feels in his presence – is the highlight of the movie.
Another movie that I really like is The Way (2010). It is about a father
going overseas to recover the body of his estranged son to discover that his
son had died while doing a pilgrimage of the El Comino de Santiago. He decides
to take the pilgrimage, complete it on behalf of his son and spread his son’s
ashes in the ocean at the end of the pilgrimage. This movie shows how different
people deal with grief in different ways.
Your fitness
regime
Walking and meditation
Your
five business mantras
There are a few unlisted organisations in Japan that
have existed for hundreds of years. That has been possible because of a few of
the following mantras:
·
Focus on normal profits
and not super profits. The concept of normal profits drives a completely
different leadership behaviour. This helps leaders take a very long-term view
of the future that they want to create.
·
Understand that
the performance of an organisation will be similar to the performance of a country’s
economy and will follow business cycles. So, the organisation will not have to
show growth quarter after quarter. Like the first mantra, this too helps leadership take long-term decisions. It also
ensures that leadership does not focus on maximising returns for shareholders
but rather maximising returns and opportunities for all stakeholders.
·
Replenish what
you take from nature. These companies always ensure that as they exploit
resources from nature, they also replenish it to ensure sustainability.
·
Identify core
competencies and stick to those. These organisations have stayed with their
core competencies. Their products or services focus purely on what the local
culture supports. They are also risk averse and continuously scan the market
for only products or services that are still in demand.
·
Do not curry
favours with the authorities and the government. These companies realise that
if they follow the laws of the land, pay taxes correctly and not curry favours with
the government, they will not generally be exploited by the authorities and
will be seen by their customers as leaders who work with their heads held high.
Your message
on management to youngsters
Be yourself. The world needs authentic people. Every
person wants to be treated as a human and with respect that one deserves. Every
person wants to be a part of a team and be accepted as a team member. Everyone
wants to know the vision or mission of the company, and how their work links to
that larger vision or mission. Everyone wants to be recognised and rewarded
fairly.
Lastly,
how would you like to define yourself?
I am an instrument in the hands of that Cosmos (read
as God) that helps empower children to dream.
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