CORPORATE
Parent Geenee introduces safe digital boundaries to families
- IBJ Bureau
- Mar 05, 2025
Parent Geenee, a technology firm based in the US, recently hosted a high-profile product launch event in Mumbai, marking the global introduction of its revolutionary location-based parental control app.
The event featured acclaimed actor R Madhavan, who took on the role of investor and strategic partner, emphasising on his commitment to promoting responsible digital habits among children.
Unlike orthodox parental control apps, Parent Geenee transforms digital safety by adapting to real-world settings dynamically. This allows parents to tailor app usage based on the location of their children, and it also ensures the right digital experience at the right place and the right time.
India is a huge market for Parent Geenee, and with the rise in smartphone usage among children, the company aims to address the increasing concerns about excessive screen time among them. The app presents location-based digital boundaries, enabling parents to customise screen access depending on their child’s environment –whether at school, home or within designated safe zones.
During the launch, R Madhavan, the strategic partner and stakeholder of Parent Geenee, shared his motivation for the collaboration: “As a parent myself, I have faced the challenges of digital discipline first-hand. When Sasi introduced Parent Geenee, I was sold, and I immediately understood its potential to create a better and much healthier digital environment for children. With its strong features and emphasis on responsible parenting, I am very excited to be a part of this journey, and I believe in Parent Geenee.”
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