During her pregnancy, Keerthi Ashish discovered seed cycling, which had a profound impact on her health and well-being. Witnessing these positive changes firsthand, Keerthi was inspired to create a brand focused on holistic wellness. This was how Samah was born. The brand offers natural, wholesome nutrition, empowering individuals to nurture their bodies and embrace a healthier, more balanced life. Growing up in Chennai, she was encouraged to be entrepreneurial from an early age –organising lemonade stalls, exhibitions and pop-ups during her Montessori days.

Ms Ashish holds a degree in economics and an MBA in finance from a prestigious university in France. Her leadership extends beyond Samah, as she also serves as vice-chairperson of Maheswara Medical College and Hospital in Hyderabad. When she is not working, Ms Ashish loves to travel with her family, sharing her adventures and discoveries on a travel blog that brings her immense joy, writes Sharmila Chand after an interesting chat with the Samah founder.

 How would you define yourself?
A passionate creator, problem-solver and someone driven to inspire through my work and life

What is your work philosophy?
Work with passion and purpose, while always leaving room for innovation and learning.

What is your passion in life?
Travelling and creating meaningful experiences – both personally and through my work

What inspires you the most?
My family and the vision of building something meaningful for future generations

How do you de-stress and rejuvenate?
By spending time with my family, a quick workout and travelling to new places

How do you spend your free time?
I love travelling, reading and experimenting with new recipes.

Do you play any game that helps you in your work?
Yes, chess – it teaches me strategy and patience, both of which I apply in business decision-making.

What is the secret to your success?
Consistency, adaptability and staying true to my values

A business leader you admire the most...
My father – his leadership and growth have been my greatest source of inspiration.

What do you enjoy the most in life?
Travelling with my family, creating unforgettable memories and spending time with my daughter; she teaches me something new every day.

Your management mantra...
Lead with clarity, empathy and decisive action.

What is your life philosophy?
Life is about continuous learning, growth and giving back.

What works best for you as a relaxation therapy?
Meditation and a good cup of tea always help me to relax and recharge.

Your message to youngsters on time, hobbies and profession...
Plan your time wisely, nurture hobbies for creative balance, and pursue a profession that you are truly passionate about.

What dreams remain to be fulfilled?
Expanding my brand globally and making a lasting impact in my industry

Where do you see yourself in ten years?
I see myself leading my brand on a global scale and helping women improve their health and well-being in meaningful ways.