As founder and chief catalyst of Nutrify Today, Amit Srivastava leads a pioneering platform that is reshaping the nutraceutical industry. Since its establishment in April 2020, Nutrify Today has become a leading curated intelligenc platform for idea to commercialisation. The platform’s innovative approach to new product design, development and commercialisation has led to a 50 per cent reduction in go-to-market timelines and a doubling of portfolio scale-up efficiency.

An alumnus of the Birla Institute of Technology, Mesra, Mr Srivastava holds a pharmaceutics and drug design degree. He has furthered his expertise with certifications in business risk management from the Indian Institute of Management Bangalore and in general insurance from the National Insurance Academy.

With over 25 years of experience in nutraceuticals and medical foods, Mr Srivastava has earlier had stints at Dr Reddy’s Laboratories and many other companies. He has also advised the Union government in setting up the nation’s first nutrition and biotech business incubation park in Visakhapatnam. In an engaging interaction with Sharmila Chand, the Nutrify Today chief shares his views on entrepreneurship, innovation and management.     

Your five management mantras

·         Perseverance fuels innovation: Success is not about who starts first; it is about who stays the course and adapts the fastest with consistent effort, resilience and adaptability.

·         Purpose-driven business for sustained impact: Profits follow purpose. Focus on solving real consumer health challenges. Although we are a B2B company, we are solving supply chain inefficiencies through          technology and enabling responsible nutrition reaches consumers for right health outcomes.

·         Technology-enabled decision-making: Data is the new ingredient. Use it wisely to formulate success by integrating precision AI and advanced analytics in business decisions.

·         Create community and empower: Connect with the right minds and resources for collective growth of the community with a purpose mindset.

·         Stay ahead or stay out: The future does not wait. The winners of today – and tomorrow – are those who master the art of precision AI and human intelligence, blending technology with expertise to create                  disruptive, market-ready solutions that solve real problems, inefficiencies or challenges. In this industry, you either stay ahead – or you stay out.

A game that helps your career
Table Tennis – It is a fast-paced game that helps me detoxify. For me, it is more than a sport. It is a mirror of the fast-paced, high-stakes world of business and innovation.

Turning point in your career life
The nutraceutical industry was not lacking ideas, but efficiency in bringing those ideas to life. The real problem was intelligence, not infrastructure. Leading a nutraceutical MNC, I saw innovation stuck in slow regulatory processes, fragmented supply chains and inefficient commercialisation. Seeking solutions, I joined the Government of India to build industry parks and supply chain efficiencies. But I soon realised that physical infrastructure was not the answer. The need of the hour was precision data and connectivity. I left my high-profile role to create an entirely new AI-powered decision-making ecosystem for nutraceuticals. Nutrify Today and NutrifyGenie AI started as unconventional concepts. But today, they are industry benchmarks for accelerating business, optimising regulatory navigation and driving instant commerce.

Secret of your success
At Nutrify Today, success is not a destination. It is a continuous pursuit of solving industry challenges and enabling responsible, science-backed nutraceuticals to reach consumers faster and more efficiently. We do not just build AI. We build an ecosystem. While technology drives our innovation, our real strength lies in our powerful network of top medical doctors, dieticians, regulatory experts and industry leaders.

Your philosophy of work

·         Move fast and move smart with precision and speed.

·         Build together by building community through collaboration.

·         Evolve relentlessly – Innovation has no pause button.

·         Solve, innovate and stay ahead.

A person you admire
I learned from Ray Kroc that success is not just having a great idea. It is about building systems, driving precision and scaling relentlessly. He did not invent the burger; he perfected the process, created an ecosystem and turned efficiency into an unstoppable force.

From Dr Abdul Kalam, I embraced the belief that true innovation serves humanity. He worked with minimal resources but a limitless vision, proving that commitment to purpose creates opportunities. Like him, I see AI and data intelligence as tools and as forces of transformation, accelerating responsible, science-backed nutrition for the world.

Your favourite books
Good To Great by Jim Collins: It is not just a book. It is a blueprint for building enduring success. This book shaped how I approach leadership, strategy and long-term impact. Good is not enough, greatness is the goal.

Your fitness regime
By market specifications, I may not fit the “ideal fitness” image. Yes, I gained weight along the intense journey of building Nutrify Today. But if there is one thing I prioritise, it is brain health. Meditation is my favourite way to pass the time. I strictly follow Vipassana, which is not just a practice but a scientific and structured way to keep the mind cool, sharp and aligned with purpose. For me, true wellness is the balance of the mind, body and purpose.

Your five business mantras

·         Purpose over profit: Success is not about chasing money. It is about creating value. The moment you start thinking like a money lender, you lose sight of your purpose.

·         Speed + fundamentals = long-term wins: Yes, speed matters in business, especially in AI-driven industries, but not at the cost of fundamentals. Technology will keep evolving, but principles like quality,                  validation and real-world impact remain timeless.

·         Build a community, not just a company: A business is only as strong as its people. Employees work for salaries; a community works for a mission. That is why at Nutrify Today, I have focused on building a             purpose-driven ecosystem, fuelled by a shared vision.

·         Stay ahead or stay out: In a rapidly-evolving industry, those who follow trends get left behind. I have always believed in being ahead of the curve – while competitors were still talking about AI, we were already      launching Instant Commerce.

·         Detach from the outcome, focus on execution: Every success and failure is just a scene in the bigger movie of your journey. Vipassana has taught me that nothing is permanent – good times pass, challenges            pass. The key is to stay focused on your purpose without getting emotionally attached to wins or losses.

Your message on management to youngsters
Manage yourself before managing others: Master discipline, clarity and decision-making first. A leader who cannot manage time, priorities and emotions will struggle to manage a team.

Lastly, how would you like to define yourself?
I am a spiritual manifestation of cosmic energy, here to contribute to solving health problems and helping people live a quality, healthy and balanced life at the urgency of now.

The author is a columnist and freelance writer. She can be contacted at Chand.sharmila@gmail.com