CORPORATE
Pride Group of Hotels rolls out Pride Safety Assurance for safe stay of guests at its properties
- IBJ Bureau
- Apr 21, 2021

Pride Group of Hotels has begun welcoming its guests by adopting measures for a safe and hygienic experience under the Pride Safety Assurance initiative. This assurance covers hygiene guidelines, booking policies as well as precautions to be taken by guests and staff to ensure safety and flexibility.
The initiative is designed to tackle the realities of the COVID-19 pandemic at the hotel level and further advance the company’s efforts in this area. With travellers being extremely thoughtful about their accommodation, the need for safety of staff and stays that are well-sanitised and disinfected environment is of utmost priority. To attain the highest level of safety and hygiene standards, Pride Hotels has collaborated with various medical and industry experts and formulated guidelines on the same.
“We have restarted our operations while adapting to the new normal, wherein the safety of our guests and staff will be our top priority. We’re grateful to our loyal guests who have bestowed us with their trust during this pandemic. We want them to feel safe when they walk through the door of our hotels at all times,” Pride Hotels Vice-President (Operations) Atul Upadhyay has said.
Under, the Pride Safety Assurance initiative, Pride Hotels has rolled out enhanced technological measures, like contactless check-in and check-out services, contactless billing facility, touch-less dispensing centre for sanitisers and mobile-friendly dining menu. Other measures that have been taken are use of biodegradable trays for in-room dining, marking the floors in the lobby area for people so they can maintain a physical distance at all times and all the key touch-points area in the hotel are sanitised every half an hour.
“We want our guests to know that we are doing everything we can to welcome them back to a safe and clean hotel environment when they start travelling again. Pride Safety Assurance initiative is a step that we have taken to ensure them of our promise,” Pride Hotels Managing Director S P Jain has said.
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