Pride Group of Hotels is rapidly expanding in the Gujarat market with signing of two new properties – Pride Biznotel Gir and Pride Divine Resort Somnath. Both these properties will come into operation in April 2022, notes a media release from the Mumbai-heaquartered hospitality company. The hotel group currently operates 13 properties in the State with a host of banqueting and F&B facilities.

Senior management teams after signing up of MoUs: Pride Divine Resort Somnath (left) and Pride Biznotel Gir (right)

Announcing the development, Pride Group of Hotels Chairman and Managing Director S P Jain said: “We are buoyant on the industrial growth of Gujarat that has fuelled demand for upscale mid-market hotels in this region. We have seen a good inflow of tourists in Gujarat from neighbouring States like Maharashtra, Madhya Pradesh and Rajasthan. Religious tourism has seen an uptick as people from India and across the world visit various pilgrim destinations in Gujarat. Pride Hotels, with its strategic location, delectable food options, banqueting and a host of hospitality services will appeal to business and leisure travellers in Gujarat.”

Post-pandemic, since the industry is in recovery mode, there is good potential in tier-II and -III cities across Gujarat as these are the emerging markets. All the existing properties of Pride Hotels in this region have witnessed exceptional occupancy rates. As a part of expansion plans, the hotel chain will foray into Surendranagar, Baruch and Aatapi in coming months. The Pride Resort Aatapi, Wonderland is an amusement park plus a resort located in between Vadodara and Kewadia (famous for the Statue of Unity, the world’s tallest monument of Sardar Vallabhbhai Patel). Gujarat being an industrial hub, the government has been inviting investments regularly, and hence, there will be a further increase in demand in the near future, the media release adds. 

With its presence around 40 locations, 4,000 rooms, 80 restaurants, 107 banquet halls, conference halls, Pride Hotels reinforces itself as a one-stop destination for MICE (meetings, incentives, conventions and exhibitions). The luxury hotel group is planning to have 50 properties and over 5,000 keys by the end of 2022 in various geographic locations. The focus will be on an asset-light model for expansion with a major slice of the portfolio managed directly by Pride Hotels.