A keen environment enthusiast, Ritika Krit is making sincere efforts in revolutionising the healthcare and skincare industry with her Ayurvedic brand, Kamree. Ms Krit, a trained business analyst with a master’s in human resource management, recently took an entrepreneurial plunge with Kamree. She is now building her Ayurvedic brand exclusively with natural and herbal ingredients to provide holistic healthcare and skincare solutions. A fitness aficionado, she likes to meditate, do Yoga and go for evening walks, besides enjoying reading sessions with her daughter. In a casual chat with Sharmila Chand, Mr Krit opens up about her passion, her inspiration and many other details of her personal life.

How do you define yourself?

Very calm and supportive

What is your philosophy of life?

I firmly believe that to love everything else, you must love yourself first.

What is your passion in life?

All about enjoying the art of self-development and self-improvement

What is your management mantra?

Creating a sense of belongingness among all our co-workers and staying focused on innovation

A business leader you admire the most…

Ratan Tata

Your source of inspiration…

Meditation, nature and reading books

You are a tough, serious boss or…

A buddy boss!

What do you enjoy the most in life generally?

Exploring new places

How do you de-stress?

My de-stressing mantra is all about waking up early, meditating to calm my mind and relax my body and having a warm glass of water every day.

Your mantra for success…

Focus, consistency and hard work

Your dream…

My dream is to make Kamree surpass benchmarks and become a globally-renowned organisation.

Ten years from now, where do we see you?

I am affirmative that ten years down the lane, I will be able to make Kamree carve its niche in every household.

Three lessons you have learnt as an entrepreneur…

Nothing always goes according to plan: Be prepared to be unprepared! No matter how many spreadsheets, project plans and meetings you conduct, there is always a chance that the plan will change.

There are no weekends: You can work really hard at maintaining a work-life balance, but business owners don’t ever truly stop working. There are no cheap shortcuts in marketing: I often speak to business owners who seek marketing advice. But some of them then shun my recommendations as being “too expensive”. However, the truth is that cheap marketing can make your brand look cheap.