Assam pitches itself as “most film tourism-friendly State” in Mumbai roadshow

Assam Tourism conducted a roadshow at the Grand Hyatt in Mumbai on Tuesday to promote Assam as the most film tourism-friendly State that fast-tracks single-window clearances for shooting movies. Some of the top ministers and bureaucrats of the State were present at the event.

Speaking on the occasion, Jayanta Malla Baruah, the minister for public health, engineering, skill development, employment and entrepreneurship and tourism of the Assam government, said: “We are putting a lot of effort into promoting film tourism in the State and making it the most film tourism-friendly State by facilitating shooting permissions with single-window clearances for film projects and providing necessary support to attract filmmakers. Assam, which is well connected to any part of the country with excellent road infrastructure and peaceful conditions, is known for spiritual, wildlife, river and adventure tourism.”  

Kumar Padmapani Bora, the secretary (tourism) and managing director of Assam Tourism Development Corporation noted: “Assam’s tourism sector has recorded 511 and 763 per cent growth in domestic and foreign tourists’ inflows respectively in 2022 compared to those in 2021 according to January 2023 data. In the State’s new tourism policy, special focus has been given on EoDB (ease of doing business) and facilitating single-window clearance for film tourism.”

The State’s New Tourism Policy, 2022, prepared in consultation with the World Bank, endeavours towards promoting private investments in tourism sector. The State government has signed mega hospitality projects with renowned groups like the Tatas and Hyatt, in Kaziranga, Manas and other tourist hubs. Assam has recently granted industry status to tourism sector which will be a major boost for private investments into the State. 

Report By