Vasudha Jajoo Pahwa is an ardent practitioner of design-led thinking. The vice-president (corporate affairs) of the Pahwa Group’s Bry-Air is very passionate about this creative approach to problem-solving. It focuses on understanding the user, challenging assumptions and redefining problems to identify alternative strategies and solutions. Having completed her BSc, majoring in finance and accounting, from New York University’s Stern School of Business, Ms Pahwa plays a pivotal role in spearheading marketing, HR, IT and corporate strategy at Bry-Air. With rich experience in diverse roles at some of the top, global companies – like KPMG, Cedar Management Consulting International, Good Earth Luxury Lifestyle Retail and BMW – Ms Pahwa has been driving new corporate strategies at the Pahwa Group. In an engaging conversation with Sharmila Chand, Ms Pahwa opens up about her personal and professional lives.

How do you define yourself?

A lifelong learner

What is your philosophy of life?

Small, consistent steps lead to significant achievements.

What is your passion in life?

I am passionate about design-led thinking, a creative approach to problem-solving.

A business leader you admire the most...

Whitney Wolfe Herd, the founder of Bumble – Her journey of creating a platform that empowers women is truly inspiring.

Your source of inspiration...

I draw inspiration from stories of strong women founders and investors like Sara Blakely (Spanx), Mira Kulkarni (Forest Essentials) and Payal Kadakia (ClassPass).

How do you manage work and personal life balance?

I meticulously plan my calendar to ensure that I allocate focused time for both professional and personal commitments.

How do you de-stress?

Reading biographies and spiritual books, along with practising Buddhism

What is your fitness regime?

I train three times a week with a personal trainer, incorporating functional training, weight training and TRX into my routine.

What is your wellness mantra?

Sleep well, avoid digital devices post-9 PM, and eat consciously. These habits ensure that I maintain physical and mental well-being.

Your mantra for success...

Hard work and consistency

Your dream...

My dream is to travel more. Exploring new places, cultures and perspectives enriches my understanding of the world and fuels my creativity.

Ten years from now, where do we see you?

In ten years, I see myself shaping the Pahwa Group to even greater heights, driving innovation and sustainability, and making a meaningful impact in our industry.

Your message to upcoming women entrepreneurs and professionals...
Just keep at it; no effort ever goes to waste. Every step, every challenge and every small victory builds towards your ultimate success.