HOT SEAT
HOT SEAT - Marketing Maven - Anisha Singh Motwani CEO & Founder, QED
- Sharmila Chand
- Jul 05, 2025

Anisha Singh Motwani is passionate about
brand building, telling its story and, more importantly, living its story and
essence. The founder and CEO of QED (Quite Easily Done), one of Kolkata’s
leading integrated marketing companies. Ms Motwani rightly believes that a
brand lives on only if its ethos lives in its products and people and that
marketing is an important tool to make that happen. Her innovative digital
strategies and forward-thinking approach have helped many brands achieve their
business goals, while her entrepreneurial spirit has propelled QED to new
heights of success. With over 15 years’ experience in marketing, she still
cherishes her stint as brand manager of The Telegraph t2, a lifestyle and
entertainment supplement of Kolkata’s leading daily. Ms Motwani – a Pranic
healer, avid sportsperson and doting mother – shares her likes, dislikes and
interests in an engaging conversation with India Business Journal.
How do you define yourself?
A hardworking, self-driven entrepreneur
What is your philosophy of life?
To work hard and smart, make a difference to myself, to others and to society
and very simply to live and let live
What is your passion in life?
In work, marketing and building brands and in personal life, to live a deeper
and more meaningful life
What is your management mantra?
Time and people management are the two most difficult yet crucial skills to
manage anything.
A business leader you admire the most…
Indira Nooyi for having balanced work life and personal life so well, for being
so candid in her journey and for being a constant learner in life
Your strength…
My resilience
Your weakness…
Used to get very emotional about almost everything
What upsets you easily?
Dishonesty upsets me the most.
Your kind of music…
Any and everything that makes one feel good
Your kind of a movie…
Rom com or a comedy always
Your favourite holiday destination…
Thailand
Golf or Bridge…
Golf, as I love the outdoors
Formal suit or casual attire…
Casual any day
You are a tough, serious boss or…
Bosses have to be tough, but I would say that I am an empathetic boss.
How do you de-stress?
Sports and meditation
Your fitness regime…
I work out every morning without fail. Whether it is strength training,
pilates, spinning or swimming, my mornings have to be about fitness.
Your stabilising factor…
My spiritual journey with Pranic healing for over 10 years now
Ten years from now, where do we see you?
As even more successful than what I am today, building lives within QED and
brands outside of it
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