Anisha Singh Motwani is passionate about brand building, telling its story and, more importantly, living its story and essence. The founder and CEO of QED (Quite Easily Done), one of Kolkata’s leading integrated marketing companies. Ms Motwani rightly believes that a brand lives on only if its ethos lives in its products and people and that marketing is an important tool to make that happen. Her innovative digital strategies and forward-thinking approach have helped many brands achieve their business goals, while her entrepreneurial spirit has propelled QED to new heights of success. With over 15 years’ experience in marketing, she still cherishes her stint as brand manager of The Telegraph t2, a lifestyle and entertainment supplement of Kolkata’s leading daily. Ms Motwani – a Pranic healer, avid sportsperson and doting mother – shares her likes, dislikes and interests in an engaging conversation with India Business Journal.  

How do you define yourself?
A hardworking, self-driven entrepreneur

What is your philosophy of life?
To work hard and smart, make a difference to myself, to others and to society and very simply to live and let live

What is your passion in life?
In work, marketing and building brands and in personal life, to live a deeper and more meaningful life

What is your management mantra?
Time and people management are the two most difficult yet crucial skills to manage anything.

A business leader you admire the most…
Indira Nooyi for having balanced work life and personal life so well, for being so candid in her journey and for being a constant learner in life

Your strength…
My resilience

Your weakness…
Used to get very emotional about almost everything

What upsets you easily?
Dishonesty upsets me the most.

Your kind of music…
Any and everything that makes one feel good

Your kind of a movie…
Rom com or a comedy always

Your favourite holiday destination…
Thailand

Golf or Bridge…
Golf, as I love the outdoors

Formal suit or casual attire…
Casual any day

You are a tough, serious boss or…
Bosses have to be tough, but I would say that I am an empathetic boss.

How do you de-stress?
Sports and meditation

Your fitness regime…
I work out every morning without fail. Whether it is strength training, pilates, spinning or swimming, my mornings have to be about fitness.

Your stabilising factor…
My spiritual journey with Pranic healing for over 10 years now

Ten years from now, where do we see you?
As even more successful than what I am today, building lives within QED and brands outside of it