CORPORATE

Titan ready to buy or invest in smaller, emerging brands to push growth

Titan Company is open to acquiring or investing in smaller and emerging brands as a part of its growth strategy, a top company executive has said.
The leading watchmaker has been expanding its premium and luxury watch portfolio in recent years.
The Tata Group company expects a “robust” festive season this year, driven by healthy consumer demand and an early wedding season coinciding with a delayed Diwali, Titan Company Chief Marketing Officer Ranjani Krishnaswamy has said.
She also acknowledges that the company is working to keep pace with rising demand.
“We are looking at a very robust demand. We are seeing a very healthy start to the festive season. We are very optimistic and, hand on heart, we are struggling to ensure we have the capacity to service demand,” Ms Krishnaswamy has told the PTI.  
She adds that Titan is evaluating acquisition as a part of its growth journey that may complement its long-term growth ambitions and help deepen its presence across segments and markets.
Pointing to the group’s past acquisitions in its jewellery business, Ms Krishnaswamy notes that the company will consider investing in or acquiring smaller watch companies.
The idea has been “debated internally” at Titan, and “I think we have always felt that when the time is right and the partner is right, it will certainly be interesting for us to do that,” she adds.
Titan as a company has done it on the jewellery side of the business, whether you look at CaratLane or some of the other investments we have made abroad,” she points out.

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