CORPORATE
Udaan acquires ShopKirana to expand market reach, achieve operational efficiency
- IBJ Bureau
- Jul 19, 2025
B2B e-commerce platform Udaan has acquired ShopKirana in an all-stock deal. The acquisition, the details of which have not been disclosed, is a part of Udaan’s broader roadmap toward a public listing, expected within the next two years.
ShopKirana, founded in 2015, has built a strong presence in tier-II and -III cities by digitising procurement and streamlining last-mile delivery for kirana (street-corner stores) stores.
ShopKirana’s integration with Udaan is expected to enhance operational efficiency, expand market reach and deepen category leadership in staples, FMCG and HoReCa (hotel, restaurant and catering).
According to media reports, Info Edge’s board has approved the transfer of its entire 26.14 per cent stake in ShopKirana, held through its wholly-owned subsidiary, Startup Investments Holding (SIHL), to Hiveloop Technology (HEPL), a subsidiary of Trustroot Internet, which is Udaan’s parent company based in Singapore.
This acquisition follows Udaan’s recent $114-million Series G fundraising led by M&G Investments and Lightspeed. The capital infusion is aimed at scaling up sourcing operations, optimising supply chains and improving cost structures.
Udaan has reported strong financial momentum, with over 60 per cent year-on-year growth in 2024 and a significant reduction in EBITDA losses. The merger with ShopKirana is expected to accelerate profitability further by consolidating high-turnover categories and leveraging data-driven logistics.
Industry experts view the move as a part of a larger trend of consolidation in the e-commerce sector, where companies are prioritising sustainable growth and operational leverage after years of aggressive expansion.
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