WORLD
China’s Anta to buy 29% in Puma with plans to get its brand a global makeover
- IBJ Bureau
- Jan 27, 2026
China’s Anta Sports Products is buying a 29.06 per cent stake in Puma from the Pinault family for 1.51 billion euros ($1.79 billion), making it the biggest shareholder in the German sportswear-maker.
The Hong Kong-listed company will pay 35 euros per share in cash for 43 million Puma shares, Anta has said in a stock exchange filing.
Anta has said that it believes that Puma could increase its international competitiveness and build its brand recognition with the Chinese company as its largest investor.
Anta has added that it would seek Puma board seats once the deal is finalised.
“Its (Puma’s) global business footprint and focused positioning in sports categories are highly complementary to the group’s existing multi-brand and specialised business,” Anta has said in a statement.
Anta has a track record of acquiring and revamping Western sports and lifestyle brands. In 2019, it had led a consortium to buy Amer Sports, owner of racquet-maker Wilson and mountain sports specialist Salomon.
The Reuters had reported in early January that Anta had offered to buy about 29 per cent of Puma from the Pinault family and had secured financing for the acquisition, although talks had at the time stalled over valuation.
The transaction comes as the German sportswear group struggles to revive sales and investors’ confidence under its new CEO, Arthur Hoeld.
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