CORPORATE
Affle 3i arm to buy Perion Network for Rs 3,986 crore to drive global expansion
- IBJ Bureau
- Nov 02, 2026
Technology firm Affle 3i has said its Israel-based step-down subsidiary has signed a definitive agreement to acquire Nasdaq- and Tel Aviv-listed Perion Network for about $420 million (around Rs 3,986 crore) in an all-cash deal.
The deal takes place as Affle 3i is looking to scale up its business in developed markets.
Perion shareholders will receive $11.70 per share, giving the company an implied equity value of about $420 million, Affle 3i has said in a regulatory filing.
Affle 3iL, a wholly owned step-down subsidiary of Affle 3i, will acquire all outstanding shares of Perion, including unvested equity awards in line with their vesting schedule.
“The combination of Affle’s strong leadership in mobile marketing with Perion’s established presence across retail media, CTV (connected TV), DOOH (digital out-of-home) and other digital channels will enable us to drive greater synergies across the omnichannel consumer journey on intelligent connected devices,” Affle Chairperson, MD and CEO Anuj Khanna Sohum has said.
He adds, “With our integrated capabilities, we see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare. This is an important step in strengthening our CPCU business across developed markets and advancing our 10X decadal growth vision.”
Perion is headquartered in Tel Aviv, with a strong presence in North America.
Perion has no financial debt and had a cash balance of about $228 million as of September 30, 2026, according to the filing.
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