Pride Group of Hotels, which currently has 44 properties nationally, has embarked on an ambitious expansion plan. The Mumbai-headquartered luxury hospitality chain is targeting to take its count of hotels 100 by 2030.

With new hotels operational, the Pride Group will have 100 properties with over 10,000 keys spread across various geographical regions, primarily in tier-I and -II markets. The focus is on an asset-light model for expansion with a major slice of the portfolio managed directly by the company. Most of the new properties will be located in popular leisure destinations with great tourism potential.

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Announcing the developments, Pride Hotels Chairman and Managing Director S P Jain reveals: “Subsequent to the challenges due to the pandemic in the past two years, we are now witnessing exponential growth. While we will have 50 properties by the end of this year, we plan to expand our footprints nationally by doubling our portfolio to 100 hotels by 2030. With the market gaining rapid momentum, we will soon come back to expansion mode for our flagship properties.”

Talking about the company’s performance, Mr Jain adds: “The Pride Group performed exceedingly well in 2021-22 compared to 2020-2021. The ADR (average daily rate) and occupancy have gone up from 43 to 65 per cent for the current year 2022-23. We are expecting to clock a turnover of Rs 250 crore in this financial year.”

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The new portfolio includes resorts and hotels in Nainital, Jim Corbett, Jabalpur, Daman, Rishikesh, Surendranagar, Dwaraka, Bhavnagar, Bharuch, Agra, Somnath, Dehradun, Chandigarh, Neemrana, Rajkot, Bhopal, Aurangabad and Haldwani. The Pride Group has also forayed into the premium service apartment space with launch of its new brand Pride Suites, with the first property signed in Gurugram.

Currently, Pride Hotels operates and manages a chain of hotels under the brand names – Pride Plaza Hotel (an Indian luxury collection); Pride Hotel (which are conveniently and centrally-located upscale business hotels); Pride Resorts (situated at mesmerising destinations); and Pride Biznotel (mid-market segment hotels for every business). All four brands are well appreciated and frequented by corporate clients and domestic and foreign tourists. Pride Hotel is a homegrown brand that resonates with true Indian hospitality. The group’s vision is to establish Pride Hotels as the best Indian hospitality chain.