INDUSTRY
Women-centric insurance sales force portal Bima Vahak to go on stream in April 2025
- IBJ Bureau
- Feb 17, 2025
Unveiling of the Insurance Regulatory and Development Authority of India’s (IRDAI) game-changing Bima Sugam may have been delayed. However, the portal for Bima Vahak, the localised, women-centric insurance field sales force, is near completion and gearing up for a soft launch for Vahak onboarding starting in April 2025.
A compliant, simple, comprehensive and customer-friendly model has been signed off by the top brass of the industry. Since the project has reached a crucial juncture, the team has also upgraded the project operating mechanism to complete the rest of the technology build for Vistaar, the IRDAI has said.
The regulator had detailed deliberations with the top brass of the insurance industry and the Bima Sugam team on key issues for the phased launch of Bima Trinity at Bima Manthan recently.
The Bima Trinity – comprising Bima Sugam, Bima Vahak and Bima Vistaar – is progressing steadily towards implementation, with key milestones achieved across all the three pillars, said the IRDAI.
Discussions at the Bima Manthan provided a comprehensive update on the phased rollout strategy, highlighting progress made and outlining the next steps. The interactions dwelt deep into the operating model and implementation strategy of Bima Vistaar, the first-ever composite product covering death, personal accident, property and surgical hospitalisation with each line of risk, co-insured between all the insurers of that corresponding line of business within an omnibus co-insurance arrangement, highlighted the regulator.
The conversations, at the Bima Manthan, touched all key aspects including compliance, operational simplification and ease of operations despite navigating different risk families, various customer journeys.
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