CORPORATE
Emami enters beverages with Rs 200-crore buyout of Axiom Ayurveda
- IBJ Bureau
- Apr 05, 2026
Emami is set to acquire full control of Axiom Ayurveda, marking a decisive push into the fast-growing health and wellness beverage segment.
The Kolkata-headquartered company has said that it has signed a definitive agreement on April 1, 2026, to acquire the remaining 73.5 per cent stake in Axiom.
As a part of the transaction, Emami has already acquired an additional 36.70 per cent stake in the first tranche, taking its holding to 63.2%.
The remaining stake will be acquired in subsequent tranches, with the deal expected to close over the next three months, subject to regulatory approvals and customary conditions.
The total consideration for the acquisition will not exceed Rs 200 crore, the company has said, adding that the deal has been approved by its board.
The acquisition formally marks Emami’s entry into the category of beverages, a space seeing increasing consumer shift towards healthier, functional drinks.
Axiom’s portfolio includes aloe vera-based beverages under AloFrut – the Ayurvedic health juices sold as Axiom Jeevan Ras and personal-care product under brand Mukti Gold.
“Our growth strategy is centred on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness sector. Our partnership with Axiom over the past two-and-a-half years has provided us with valuable insights and strengthened our conviction in this segment,” notes Harsha Vardhan Agarwal, the vice-chairman and managing director of Emami.
Report By
View Reporter News